Demand Calendar Blog by Anders Johansson

The Tale of Two Revenue Managers

Written by Anders Johansson | 24 September 2024
This story follows the divergent paths of two revenue managers, Emily and Alex, whose contrasting approaches illuminate a critical lesson for today's hotel owners, CEOs, and general managers. Overwhelmed by manual processes, Emily traps herself in endless tasks that drain her energy and stifle her potential. In stark contrast, Alex leverages automation and strategic thinking to excel in his role and drive significant organizational growth and satisfaction.
 
Their journeys underscore the profound impact of embracing innovation and prioritizing quality over quantity on personal well-being and a hotel's financial success. As you delve into their experiences, consider the broader implications for your organization and the untapped opportunities that may lie beyond the horizon of change.

Chapter 1: The Burdened Journey of Emily

In the heart of the Metropolis, The Grand Royale Hotel shimmered with elegance. Guests marveled at its marble floors and golden chandeliers, unaware of the turmoil behind the scenes. The hotel's revenue manager, Emily, sat hunched over her cluttered desk. The glow of multiple screens cast a weary shadow on her face.
Every morning before dawn, Emily battled through congested traffic to reach the hotel. Manual tasks consumed her days: extracting data from disjointed systems, inputting endless numbers into sprawling Excel sheets, and updating room rates and availability one agonizing entry at a time. Piles of reports awaited her attention, each more urgent than the last.
As weeks turned into months, her workload began to take a toll. Emily's once warm demeanor faded. She snapped at colleagues, skipped team lunches, and declined invitations to after-work gatherings. The sparkle in her eyes dimmed, replaced by dark circles and a constant furrowed brow.
One evening, as the city lights twinkled outside her window, Emily realized she hadn't spoken to her best friend in weeks. Her phone buzzed with missed calls from family members, and isolation wrapped around her like a heavy cloak. The hotel's GM noticed her strained interactions but dismissed them, attributing them to dedication.
But beneath the surface, Emily was drowning. The relentless grind of manual labor eclipsed her passion for revenue management. The hotel's potential remained untapped as she struggled to keep afloat, focusing solely on room revenue because there was no bandwidth for more.

Chapter 2: Alex's Ascension to Excellence

Next door, The Elite Haven Hotel exuded the same grandeur but with a different energy behind the scenes. Alex, the revenue manager, started his day with a calm stroll to his office. His workspace was neat, adorned with motivational quotes and a small plant by the window.
With a cutting-edge business intelligence tool, Alex had automated the tedious tasks that plagued many in his profession. He effortlessly generates data extraction, dashboards, and reports, freeing up his schedule to focus on strategic analysis and innovative revenue-generating ideas.
Alex was the heartbeat of collaborative efforts within the hotel. He held regular meetings with department heads, brainstorming ways to enhance guest experiences and increase spending across all services. His positive attitude was infectious, and colleagues enjoyed working with him. After hours, he often joined the team for social events, fostering a strong sense of camaraderie.
Under Alex's guidance, The Elite Haven saw profits soar. The owners and the CEO frequently praised his contributions. Bonuses and accolades became a regular part of his career, and he approached each day with enthusiasm and confidence.

Chapter 3: The Depths of Despair

Back at The Grand Royale, Emily's situation worsened. Sleepless nights became the norm as she struggled to catch up. Mistakes began to slip into her work—overlooked rate updates, missed revenue opportunities, and delayed reports. The GM called her into his office more than once to address the declining performance.
"Emily, we need you to step up," he said sternly. "Our competitors are outpacing us, and we can't afford these oversights."
She wanted to scream, to explain that an impossible workload was crushing her, but words failed her. Instead, she returned to her desk, feeling the walls close in tighter each day.
Her relationships with coworkers deteriorated. They avoided her icy glare and curt responses. Lunchtime laughter in the break room faded when she walked by. Emily was alone, overwhelmed, and on the brink of burnout.

Chapter 4: A Glimpse of Hope

The annual hospitality conference was a mandatory event for revenue managers in the city. Emily dragged herself there, more out of obligation than interest. During a workshop on modern revenue strategies, she met Alex.
He noticed her exhausted expression. "Tough week?" he asked gently.
"You have no idea," Emily sighed. "Every week feels like climbing a mountain with no peak in sight."
Alex nodded empathetically. "I used to feel that way until we implemented automation tools at my hotel. It changed everything."
Skepticism flashed across her face. "Automation? Doesn't that make our roles redundant?"
"It elevates them," Alex explained. "By automating the grunt work, we can focus on strategies that significantly boost total revenue. It's made my job more fulfilling and impactful."
For the first time in months, Emily felt a flicker of hope.

Chapter 5: The Turning Point

Determined to change her circumstances, Emily prepared a detailed proposal outlining the benefits of adopting a business intelligence system. She included case studies and projected revenue increases, highlighting how it would alleviate bottlenecks.
But when she presented it to the GM, he dismissed it with a wave. "We don't have the budget for this. Besides, our methods have worked fine so far."
"Fine?" Emily thought bitterly. "I'm barely surviving, and the hotel is slipping."
Disheartened but not defeated, she sought support from other department heads. They, too, had noticed inefficiencies and were eager for improvements. Together, they approached the hotel's CEO, presenting a united front.
Recognizing the collective concern, the CEO decided to take a chance. "Let's pilot this automation tool and see if it makes a difference," he declared.

Chapter 6: The Rise to Success

With the new system in place, Emily transforms her world. She completes mundane tasks in moments, freeing up precious, valuable time to think strategically.
Her interactions with colleagues improved. She rekindled friendships, joined team outings, and her laughter returned to the hallways of The Grand Royale. Ideas flowed freely as she collaborated with different departments to create packages that enhanced the guest experience and increased overall revenue.
The hotel's profits began to climb steadily. The owners noticed Emily's renewed vigor and strategic initiatives and attributed the positive trend to her efforts. They awarded bonuses and publicly recognized her achievements.
The GM approached her with a humble smile. "I was wrong to doubt you. Your work has made a significant impact."
Emily felt a sense of accomplishment she hadn't experienced in years. "Thank you for giving me the opportunity," she replied graciously.

Chapter 7: A Celebration of Triumph

At the next hospitality conference, Emily sought out Alex. Spotting him across the room, she approached with a radiant smile.
"Alex! You'll be happy to hear we implemented the automation tools."
He beamed. "That's fantastic! How are things going?"
"Better than I could have imagined," she said. "Not only have we increased total revenue, but I also feel like myself again. The owners and management are thrilled, and work has become enjoyable."
Alex raised his glass. "Here's to working smarter and living happier."
They clinked glasses, celebrating personal victories and the broader lesson of embracing change for the betterment of all.

Epilogue

The stories of Emily and Alex serve as a powerful reminder to hotel owners, CEOs, and general managers everywhere that overworking talented professionals with manual, unqualified tasks doesn't just hinder their potential—it stifles the growth and profitability of the entire organization.
By investing in automation and empowering revenue managers to focus on quality over quantity, hotels unlock new levels of success. The transformation leads to happier employees, more cohesive teams, and significantly increased profits.
Ultimately, it's not just about adopting new tools; it's about valuing your people and giving them the resources to shine. When revenue managers like Emily and Alex can devote their skills to strategic initiatives, the company ascends to new heights—turning workplaces from close to hell into a glimpse of heaven.